Start your journey from 0 to 1 and find your best self!

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About The Book

At times we feel we are not who we were meant to be, we are far from what we can be and we don’t know who we are. The goal is to discover and build on our most effective forms. The one person we must know the most but don’t is the self; and this is what this book is about – YOU.

Each choice we make in our life turns us towards a specific direction. So, how do you find this direction? How do you make these choices? How do you keep yourself in check? Through Reflection. 

Reflection is a repeated theme in the book. The process makes you see your life through multiple angles. It forces you to breakdown the reasons behind your choices so you can see if they were your own or were adopted by your environment. The more aware you are of why you did what you did, the better you can gauge how far away you are from the mean. True progress can only begin once you are back at the starting line. In this process, you will explore the way your mind works and follow the journey of thoughts, words and actions.

A strong mind does not take perceptions, it makes them. Once the foundation is laid, the mind is free to focus and execute.

What’s inside





You Don’t Exist



Back To The Basics



More Than Looking In The Mirror



Exposing Yourself



It’s a Comple Situation



Drawing The Arrow



Missing The Point



Effective Immediately



Walk The Talk



The Last Few Miles



The Missing Link



This book will speak about the obvious, the known and the understood. It will speak of effectiveness and it will speak of life.

Once these two get intertwined, you find your purpose. The quantity of our life is not in our control and we have somehow made peace with that. The quality of life is what we strive to enhance. Like most, I found myself in the quest of improving it as well. Over time however, I discovered that the answer lies in realisation, and that is what changed everything. The purpose of the book is simple – to make you the best version of yourself. It’s an on-going, never-ending process in the journey of life. This book is about change with tangible measurable steps. If you take one thing from this book, let it be the tool of reflection. It is something I acquired very early in my life and now it is my gift to you.

In this book, we will explore a state called impact. To reach this state, you need to take a leap from who you were to who you want to be. This leap can look like a small pit or a deep trench. What it will be for you can only be determined through an element we will eventually discuss.

Once you are on your journey of realisation, you will find yourself alter your path multiple times. You will feel an increase in empathy, the size of your heart and wisdom. You will find yourself to be more centered, better at decision making and free from the ailment of comparison.
Everything in this book is tried and tested. I have lived my life on these words. Over the years, I have shared bits of this book with my students, startup founders, teams, managers and everyone else who has come my way. There has been one common trend among all of them – they returned with questions or left with a thought.

The time I spent writing this book has mostly been dedicated to recalling those questions and building simple models around them. Each discussion is curated in such a manner that it will be applicable
to you regardless of who you are. You will have to read, practice, question and then read again to fully explore the essence of each chapter. Hidden in every word is an insight to your life; all you have to do is reflect. A recurring feedback I received while writing this book was that it is difficult to understand. My viewpoint is different – it is not difficult to understand, it is difficult to implement.

Read this book with a belief that you were created at your best. But, somewhere along the way, you slipped into mediocrity and
lengthened your journey towards a highly effective life. This book shall hopefully remind you of your true status and return you to your mean. You will find the pages free from clichés and motivational quotes. There is nothing wrong with them, but they
are nothing without context. The few incidents mentioned are my own, and they are so by design. The goal is to make YOU effective, and to show you how it can be done in everyday life. There are stories of sports, college life, projects, professional life, triumphs, upsets and more. There is nothing in this book that you have not or
will not experience. It really is a book about you.

Another major key takeaway will be the redefinition of words. You will find an emphasis on thoughts-words-actions throughout. This too is for a good reason. Before the world could set limitations on
your existence, you did it on your own. The weak and underwhelming definitions of words that we use have stunted our intellectual and spiritual growth. Without this particular realisation, don’t expect to break out from the rut of your life. Let this book take you back to the clean slate you were made on and redefine your life once more. Each chapter lays down the foundation for the next. The journey has been designed in a way that it will take you step by step into your own self. Don’t jump, skip or assume that you know. Even if you do, there is always more for you to explore. Do ponder over the order of the chapters; do think why they have been numbered such.

When you arrive on the theme of leadership, do reflect on all the chapters to understand why the journey has led you here. Highlight all the lines that made you think and question, underline what you
didn’t agree with and debate it. The more you spread what you read, the more you deepen your understanding. I wrote this book after spending a life that I did. You will read this book after living a life you did. The context, meaning and intention
might or might not be communicated to each one. Words will be interpreted and translated differently in each reader’s mind, and that is how it should be. When you go out in the world and transfer something you learnt, you create a perspective you didn’t have.
When this cycle is reiterated multiple times, it changes your outlook on life.
Imagine the quality of your conversations if you start living your life with the intent to make it better – to find your true self. Now, go back to the start and read this again – there was something said about quality…



The book is broken into three main sections; REFLECT, FOCUS & EXECUTE.

The chapters are number from 0 to 1 and hidden in them are all the questions you need to find your most effective self. 


About the author.


His life is driven by one word – Impact.

At any given moment, Nabeel is on the pursuit of his next ‘zero’, a concept he shared in his TEDx* talk Sifar Ka Safar (Journey from 0 to 1) that sparked the idea of this book. Based on his experience of working with the public, private and social sectors, Nabeel brings together the understanding of common challenges faced by students, entrepreneurs, professionals, and traditional businessmen during the process of exceeding their own expectations. For them, he shares a tried and tested solution: Reflect, Focus, Execute. He has shared this equation of effectiveness at numerous international platforms.

Nabeel is among the pioneers of the entrepreneurial ecosystem in Pakistan. To redefine heroes and share local stories of impact, he conceptualized, hosted and produced content for Idea Croron Ka, the country’s premier business reality show. During the past 15 years, Nabeel has interacted with students from more than 80 universities and over 1500 startup founders across the country with one objective in mind: help identify their purpose. 

He is on a mission to equip the youth with the will to take responsibility of themselves and those around. By giving them the tool of self-reflection, he sets them on the path of becoming the best versions of themselves.  

These days he dedicatedly extends his time as a coach to executives and startup founders to navigate their leadership style and effectively transform their businesses. Nabeel believes in the potential of young people to bring about a change and invests in the future by teaching leadership, entrepreneurship and management.

Nabeel Qadeer



Why is this book the right fit for you? It was written after working for over a decade in the entrepreneurship space, interacting with 1500+ founders, transforming local SMEs and teaching hundreds of students. 

It is YOU who inspired me to write this book, hence it is for YOU.

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